Our Brand Refresh Unveiled

Siam Seaplane Unveils Refreshed Brand Identity as Part of Seaplane Asia's Next Chapter‍

We are proud to introduce a refreshed brand identity, marking an exciting new chapter not only for the company but also for the wider Seaplane Asia family of brands and companies. The refresh forms part of a group-wide brand evolution designed to create a stronger, more cohesive identity across Seaplane Asia's growing portfolio, including amphibious seaplane services of Siam Seaplane, Santai Seaplane, and Samra Seaplane, airport-to-airport charters of Siam Scenic, our Aero Services and beyond.

Beyond aviation: a unified foundation for a premium travel and lifestyle ecosystem.

More than just a new logo, the refresh reflects the group's continued growth and long-term vision of building an integrated aviation and lifestyle ecosystem that connects travelers with unique destinations and experiences across the region.  The new identity creates a unified foundation that supports future expansion while allowing each brand to maintain its own distinct personality.

For Dennis Keller, CEO of Seaplane Asia, the refresh represents an important milestone for the company. "This is a meaningful step forward for Seaplane Asia and our brands. The refreshed identity creates a clearer, more refined, and more cohesive presence across the group as we continue to grow. It presents our brands in a way that feels more approachable and accessible, while anchored in a lifestyle setting and remaining true to the premium experience and exceptional service standards that define us. Most importantly, it reflects who we are today and supports our vision for the future as we expand."

The creative process was led by Seaplane Asia’s design lead Ms. Jiraponn “Jiji” Songchom, who focused on creating a timeless identity that represents the connection between aviation and the sea.

"It started with the goal of creating a cleaner and more refined identity while keeping the essence of the original brand," said Jiji. "I wanted to create a mark that felt timeless, distinctive, and represented both aviation and the sea. The refreshed identity also strengthens Seaplane Asia’s brand presence beyond aviation and creates a connected ecosystem of aviation, hospitality, travel, and lifestyle"

The redesigned logo features flowing forms that subtly reflect sea waves, movement, and exploration. Combined with a deep blue palette and customized typography, the new visual identity strengthens Siam Seaplane's premium positioning while introducing a softer, more lifestyle-oriented expression that feels modern, welcoming, and aspirational.

Pitchapa Asawathitirat, Marketing Manager, added that the refreshed identity reflects the evolution of the brand from an aviation operator into a lifestyle-driven travel company.

"The new identity feels more playful, approachable, and experience-led while maintaining the premium character that defines Siam Seaplane. We have never aimed to be a traditional commercial airline. We are building a lifestyle travel brand that inspires people to explore differently and create meaningful memories. 

Guided by the motto, 'once in a lifetime — every time,' the group remains committed to creating unforgettable moments that inspire exploration, connection, and authentic discovery through every journey, destination, and experience.